Google has begun a limited rollout of a feature that lets certain account holders change the primary @gmail.com address linked to their Google Account while preserving their data and access to services.
Under the new process, users who are eligible can update the username portion of their Gmail address from the Google Account settings under Personal Info → Email, and the change will not require creating a second Google Account or migrating data manually.
To limit disruption and reduce potential misuse, Google imposes constraints on the change: the new address must also end in @gmail.com, the change is irreversible for that specific mapping, and accounts may only change their address a limited number of times during their lifetime.
According to the documentation visible in some regions, when a user completes an address change their old address becomes an alias that still receives mail sent to it, so incoming messages are not lost and users retain ongoing contact continuity.
The rollout appears gradual and region-limited initially, with the feature appearing first on non-English support pages and being reported in message groups and tech communities before wider availability.
Google’s guidance describes a simple flow: open your Google Account, navigate to Personal Info, choose Email, and follow prompts to select a new @gmail.com address. The interface is designed to emphasize account security and to confirm that the action is permanent for that specific username mapping.
“Allowing users to change their primary Gmail address without losing data is a significant usability improvement, especially for people who want to retire old or unprofessional addresses,” said a product usability expert who reviewed the new support text.
The most important practical limits are the change cap and the irreversibility of each specific change: accounts can alter their primary Gmail address only a few times over their lifetime, and once you switch away from a particular username that specific mapping cannot be undone for that account.
Additionally, Google appears to place a temporary restriction on re-creating Gmail addresses: while your old address becomes an alias and can receive mail, you may not be able to create a brand-new Gmail account using that same username for a limited period following the change.
From a security and continuity perspective, keeping the old address as an alias reduces disruption for contacts and services that still rely on the previous address. Users should, however, review connected services, recovery options, and any account-specific integrations after changing their address to ensure everything continues to function as expected.
The shift responds to long-standing user demand: many people have asked for an easier way to retire informal or outdated addresses — for example addresses created during school years or early online accounts — without losing years of email, contacts, photos, and other data tied to a Google Account.
Allowing controlled username changes is also consistent with broader industry trends toward identity flexibility, including features like email aliases and masked addresses that reduce exposure of a primary address while retaining deliverability.
For Google, the feature balances convenience with risk management: limiting the number of changes and enforcing @gmail.com destinations reduces impersonation and abuse risks while still giving users meaningful control over their online identity.
“This is a pragmatic compromise — users get the flexibility they asked for, and Google keeps guardrails in place to prevent reckless or malicious churn of email identities,” an identity-management analyst commented.
Before changing an address, review all services tied to your Gmail address — social accounts, subscriptions, banking and work tools — and note any that use your email for login or verification. Even though the old address will forward mail as an alias, some services may require you to update the registered email explicitly.
Update recovery options and two-step verification settings after a change to ensure account recovery remains straightforward. Back up important emails, contacts and files as a precaution, even though Google’s process is designed to preserve data.
After the change, monitor incoming mail to both the new primary address and the alias to confirm forwarding is working, and check that automated notifications and third-party integrations continue to deliver as expected.
The capability is being rolled out gradually and has surfaced first in some regional support documentation and user reports; broad availability will likely follow after Google expands the rollout and updates its primary help pages worldwide.
Because the feature is new, users should watch official account settings and Google’s support pages for the option to appear. Organizations using Google Workspace should also look for administrative guidance and policy controls before allowing username changes for managed accounts.
As with any phased feature launch, timing may vary by region, platform and account type, so patience and careful review of on-screen prompts are advised when the option becomes visible to you.
In short, Google’s new Gmail address change feature offers a long-requested convenience with measured safeguards: it allows some users to retire old usernames while keeping data and service access intact, but it imposes limits to prevent abuse and preserve account security.
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